Direct Mail Strategy

A Cost Effective Solution

Over $250,000,000 is spent each year in response to direct mail advertising and the number continues to rise. According to the Direct Mail Marketing Association the number has been climbing by 8.6% each year, a figure that is several times larger than the growth of the national economy.

Direct mail averages a return of $10 in sales for every $1 spent. In fact, according to a study by Pitney Bowes, a leader in business communications, direct mail advertising has a higher percentage of sales than internet, radio or television. Sending information by mail is not only cost effective; it’s more personal and targeted than other forms of marketing and advertising.

Connecting With the Customer

Everyday people look forward to receiving their mail. They love receiving something that is new, something that is interesting or funny. The recipient of your direct mail gets to actually hold your piece. This is the closest you can get to a potential customer, in their home and in their hands!

Targeted Audience

One of the huge advantages of direct mail marketing over other forms of advertising is its ability to target recipients based on specific demographics. When you purchase your list whether it’s through us or another list provider, make sure you target people most likely to have an interest in what your offer is.

Make sure you keep your customer list updated as well. You can mail them special offers and new products. They are more likely to buy from you again than someone who never has. While many typical mass-media advertisements get ignored or thrown away, direct mail allows for you to identify and target your advertising to the audience that has the highest need for the services you offer. Marketing Experts Inc. will handle all your direct mail needs. We will design, print, address and mail your piece so you don’t have to!

Quick Direct Mail Statistics

• 67% of consumers feel that mail is more important than the internet
• 55% look forward to discovering the mail they receive
• 98% of consumers bring in the mail the day it is delivered by the post office
• 77% look through their mail immediately